Published date: 2 December 2022

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 11 July 2022, 12pm

Contract summary

Industry

  • Marketing management consultancy services - 79413000

Location of contract

Any region

Value of contract

£320,000

Procurement reference

tender_305057/1153037

Published date

2 December 2022

Closing date

11 July 2022

Closing time

12pm

Contract start date

31 October 2022

Contract end date

31 October 2025

Contract type

Service contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

We seek a media planning and strategy agency to provide expert services and enable the effective use of marketing budget to support the MoJ's campaigns.

Summary of services required:
- Optimising investment of marketing spend through development of media strategies, channel planning and retargeting activity
- Developing innovative, insight-driven and flexible channel strategies for paid media (and some earned partnership opportunities);
- Setting objectives for paid, owned and earned media channels that have a demonstrable link back to the campaign outcomes;
- Advice on the future development of strategy based on longer term policy goals and behaviour change models, including budget management for agency fees, creative and media spend across MoJ campaigns;
- Close working with and briefing of other agencies involved in a campaign (e.g. research, media buying, creative and partnerships);
- Thorough and regular evaluation against campaign objectives to optimise campaigns and drive best value for public money;
- Support for the MoJ's annual Professional Assurance approvals process (PASS) with Cabinet Office; and
- Support in answering ad-hoc requests for information, comment and evaluation from senior stakeholders and Ministers, including business cases for further investment and tight-turnaround media rebuttals

See 'Agency Requirements - Implementation' below for further detail of Media Strategy and Planning requirements.

More information

Attachments

Award information

Awarded date

24 November 2022

Contract start date

31 October 2022

Contract end date

31 October 2025

Total value of contract

£320,000

This contract was awarded to 1 supplier.

Manning Gottlieb OMD

Address

Bankside 3 90-100 Southwark Street London SE1 0SW

Reference

No reference - other

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Address

10 South Colonnade, Canary Wharf
London
E14 4PU
England

Email

Mojprocurementprofessionalservices@justice.gov.uk