Published date: 23 September 2019

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 7 October 2019

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

Yorkshire and the Humber

Value of contract

£40,000 to £60,000

Procurement reference

DN437105

Published date

23 September 2019

Closing date

7 October 2019

Contract start date

21 October 2019

Contract end date

20 December 2020

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

CYC is looking for a Creative Agency for Foster Carer Recruitment. The project is split in to 2 lots. Lot 1 is for Creative Development and Lot 2 is for Digital Strategy, Campaign Planning and Delivery. Suppliers may bid for one or both lots and should make it clear which lot they are bidding for. The Contract for Lot 1 (Creative Development) will be for a period of 2 months. The Contract for Lot 2 (Digital Campaign) will be for a period of 12 months. The Contracts will have one month overlap to ensure collaborative working between the two contract holders (if different agencies). Foster carers play an essential role in helping to support and care for some of the most vulnerable children and young people in the city.
As York's fostering community reaches retirement, estimates suggest that in York we could lose around 25% of our current 65 foster carers in the next two years.
We have an urgent need to recruit approximately 15 new foster carers/placements in the next two years just to maintain the status quo.
To put this in perspective, in 2017, using our current approach (You can foster), we recruited two foster carers. Failing to recruit enough foster carers locally has a significant financial impact: placing children/young people in external private foster care placements costs approximately twice as much as in-city foster care placements.
We would like to draw on insight from the successful regional adoption campaign and external Local Authority Foster Care campaigns that showed us that by targeting social media posts at the right audience in the right way we could attract more people.

More information

Links

About the buyer

Contact name

Amy Clark

Address

Station Rise
YORK
YO16GA
England

Telephone

01904 554165

Email

amy.clark@york.gov.uk