Published date: 16 March 2023

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 16 January 2023, 11pm

Contract summary

Industry

  • Market research services - 79310000

  • Advertising and marketing services - 79340000

Location of contract

United Kingdom

Value of contract

£370,380

Procurement reference

BC/02730

Published date

16 March 2023

Closing date

16 January 2023

Closing time

11pm

Contract start date

20 February 2023

Contract end date

19 February 2024

Contract type

Service contract

Procedure type

Call-off from a dynamic purchasing system

A mini-competition or direct purchase from a pre-established dynamic purchasing system.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

We were looking for potential insight partners to provide recommendations as to how they would approach this multi-layered challenge.

Our multi-layered challenge
1. The need for benchmark understanding of brand health (focus of this service requirement)
2. Stakeholders and the global stakeholder brand campaign
3. Shaping a unifying brand promise.

Further details with regards to the opportunity will be including in the tender pack.

Markets
We operate in over 100 countries around the world and our priority markets vary depending on activity. For example, if we are considering our revenue generating activity, our top markets are different across English teaching and Exams and the UK is not represented, whereas as the UK would be a key market for stakeholders. As part of our corporate strategy, we have 25 priority countries. The following markets have been agreed as the key focus for the upcoming stakeholder brand campaign: Vietnam, Egypt, Saudi Arabia, Nigeria, Bangladesh, India, Turkey, South Africa, Spain, Colombia, Poland, Indonesia, United Kingdom

The following additional markets are also important across different areas of the organisation: Malaysia, Sri Lanka, Mexico, Hong Kong, UAE, Canada, France, Brazil

Award information

Awarded date

3 February 2023

Contract start date

20 February 2023

Contract end date

19 February 2024

Total value of contract

£370,380

This contract was awarded to 1 supplier.

THE NURSERY RESEARCH & PLANNING LIMITED

Address

3-5 Rathbone Place
LONDON
W1T 1HJ
GB

Reference

Companies House number: 04251937

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Ahmed Akram

Address

1 Redman Place
LONDON
E201JQ
England

Telephone

01619577886

Email

ahmed.akram@britishcouncil.org