Published date: 9 March 2018

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 26 March 2018

Contract summary

Industry

  • Advertising and marketing services - 79340000

  • Advertising services - 79341000

  • Advertising consultancy services - 79341100

Location of contract

London

Value of contract

£150,000

Procurement reference

tender_166422/659094

Published date

9 March 2018

Closing date

26 March 2018

Contract start date

9 April 2018

Contract end date

8 April 2019

Contract type

Service contract

Procedure type

Other

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No


Description

The City invites Tenders for the provision of Tower Bridge & Monument - Creative Agency & Media Buying Service Contract.
The chosen agency will be required to develop and implement an annual media buying plan and accompanying artwork which aligns with and embeds the new Tower Bridge brand identity which rolls out in May 2018.
The chosen agency will be required to develop and implement an annual media buying plan and accompanying artwork which aligns with The Monument's existing brand identity.
The chosen agency will need to demonstrate a solid background in media buying (digital media in particular) within the tourism and heritage industry and have experience of launching and/or growing the brand identity of a leading attraction and heritage site. They should also be able to advise on how best to achieve ROI within the confines of a limited budget.


About the buyer

Address

Guildhall
London
EC2P 2EJ
England

Email

robert.pine@cityoflondon.gov.uk