Published date: 10 June 2021

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 4 June 2021, 12pm

Contract summary

Industry

  • Sales, marketing and business intelligence software package - 48480000

  • Sales or marketing software package - 48481000

  • Programming services of packaged software products - 72210000

    • Sales, marketing and business intelligence software development services - 72212480

    • Sales or marketing software development services - 72212481

    • Business services: law, marketing, consulting, recruitment, printing and security - 79000000

    • Marketing services - 79342000

    • Marketing management consultancy services - 79413000

Location of contract

North East

Value of contract

£20,000

Procurement reference

NCL001-DN544732-89888388

Published date

10 June 2021

Closing date

4 June 2021

Closing time

12pm

Contract start date

7 June 2021

Contract end date

31 July 2021

Contract type

Service contract

Procedure type

Restricted procedure

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

We are seeking to appoint a supplier to undertake content marketing work for the university's Lifelong Learning, CPD and Apprenticeship provision.
Newcastle University has a strategic project to bring together Lifelong Learning (LL), Continous Professional Development (CPD), and Degree Apprenticeships, and short courses into a single online website.
A key driver for this project is to increase income and attendance at Newcastle University from its CPD and apprenticeship courses.
The supplier specifically is required to have the ability to provide the following services:
1) Carry out in-depth keyphrase research to identify SEO opportunities.
2) Carry out an audit of existing content on the CPD webpages and compare it with the content provided about CPD by other universities or other competitors.
3) Create a content marketing strategy based on the audit and keyphrase research, with recommendations to take forward for the future.
4) Create 3-4 initial pieces of written content based on the recommended content strategy, in conjunction with the internal team who will help identify and arrange access to interviewees, focusing on impact and benefit to the learner/employer
5) Create 3-4 short 1-2 minute videos about the University's CPD provision, in line with the strategy, in conjunction with the internal team who will help identify and arrange access to interviewees, focusing on impact and benefit to the learner/employer.

Award information

Awarded date

8 June 2021

Contract start date

10 June 2021

Contract end date

31 July 2021

Total value of contract

£19,365

This contract was awarded to 1 supplier.

Sideshow Ltd

Address

7th Floor, Avalon, 26-32 Oxford Road
Bournemouth
Dorset
BH8 8EZ

Reference

None

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Contact name

Natalie Morton

Address

Newcastle University
King's Gate
Newcastle upon Tyne
NE1 7RU
England

Telephone

+44 1912086396

Email

Natalie.Morton@ncl.ac.uk