Published date: 14 February 2023

Last edited date: 28 July 2023

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 1 December 2022, 12pm

Contract summary

Industry

  • Social research services - 79315000

Location of contract

SW1P 3BT

Value of contract

£0 to £36,020

Procurement reference

SMC 2223-45

Published date

14 February 2023

Closing date

1 December 2022

Closing time

12pm

Contract start date

4 January 2023

Contract end date

31 March 2023

Contract type

Service contract

Procedure type

Competitive quotation (below threshold)

The buyer selects a group of potential suppliers to invite to tender.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The Social Mobility Commission (SMC) monitors progress towards improving social mobility in the UK and promotes social mobility in England. It is an independent statutory body created by an Act of Parliament and is sponsored by the Cabinet Office (CO).

The Contractor has agreed to enable the Social Mobility Commission to begin the next phase of its parenting campaign. The Contractor will develop an OASIS-style campaign plan and conduct extensive audience research to establish the types of messages that will change the behaviour of parents from lower socioeconomic backgrounds to talk, read and play more together with their children.

Aims and objectives:
The Contractor shall use all reasonable endeavours to achieve the following aims and objectives within the proposed scope:

The overall aim is to encourage more families from lower socio-economic backgrounds to talk, play and read together with their children.

The Contractor shall use all reasonable endeavours to achieve the following objectives. Specifically, we are looking for:

a. Horizon scanning exercise of current and past campaigns on parenting and what they achieved.
b. Research on our target audience - families from lower socioeconomic backgrounds (to establish who from the family is spending time with the children, where they are, what they are doing, how do we reach them and change their habits/ behaviours).
c. Scoping of potential campaign partners and private sector sponsors to share the message and/or the costs (supermarkets, retailers etc).
d. Campaign proposals with suggested messaging (slogans/ visuals) focus-grouped with the target audience and campaign stakeholders.
Focus groups conducted to assess the proposed campaign messages.
e. Outline of next steps setting out objectives, audiences, campaign strategy (messaging, content and channels), implementation and evaluation.

Award information

Awarded date

4 January 2023

Contract start date

4 January 2023

Contract end date

31 March 2023

Total value of contract

£36,020

This contract was awarded to 1 supplier.

Claremont Communications Ltd

Address

Trading address: Claremont, York House, 221 Pentonville Road, London N1 9UZ

Reference

Companies House number: 14391235

Value of contract

£36,020

Supplier is SME?

Yes

Supplier is VCSE?

No

Attachments

About the buyer

Address

Sanctuary Building
London
SW1P3BT
England

Telephone

020 7340 8397

Email

contact@socialmobilitycommission.gov.uk