Published date: 9 August 2016

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 24 March 2015

Contract summary

Industry

  • Graphic design services - 79822500

  • Museum services - 92521000

  • Museum-exhibition services - 92521100

Location of contract

London

Value of contract

£12,000

Procurement reference

MT181598

Published date

9 August 2016

Closing date

24 March 2015

Contract start date

30 March 2015

Contract end date

31 December 2016

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

We are looking to appoint a graphic design studio to develop the graphics package for our new Interactive Gallery. This will include all 2D interpretive and environmental graphics within the gallery and, subsequently, the creative concept for the marketing campaign that will tie-in with the new gallery's aesthetic.
Gallery
The new Interactive Gallery will permanently replace the current Launchpad gallery and it will be a ticketed offer. The quality of the design and the overall aesthetic must set it apart from Launchpad and boldly highlight it as a new visitor experience worth paying for.
The look and feel of the gallery, and therefore the graphic design, will be elegant, thought provoking and well-crafted, while maintaining the Museum's brand identity. Our principle aims for the graphics package are:
Fully integrated graphics solution, working with the 3D spatial design of the gallery and the individual exhibits
Clear visual hierarchy across the gallery to enable intuitive navigation
Visual language that will last the life-span of the gallery (10 years+)
Graphics style guide that can be extended to work for a widespread marketing campaign to attract our target audiences
Marketing
There is a great advantage to appointing a single graphic design studio to undertake both the gallery design and the marketing campaign. Throughout the development of the interpretive graphics, it will be important to be mindful of what elements could be successfully utilised as part of our on- and off-site communications. The marketing campaign sets out the following principle aims:
Enhance the Science Museum's brand
Represent the visitor experience on gallery
Excite and engage our existing and, importantly, our potential new audiences
Stand out in a crowded market place and drive footfall and ticket sales
Note: The Science Museum's house font is Din Pro and this will be required to be used throughout the gallery and marketing campaign.

More information

Links

Award information

Awarded date

9 June 2015

Contract start date

30 March 2015

Contract end date

31 December 2016

Total value of contract

£12,000

This contract was awarded to 1 supplier.

Objectif

Address

9A Peacock Yard, Iliffe Street, London

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

John Carminati

Address

Science Museum
Exhibition Road
London
SW7 2DD
England

Telephone

+44 7918628004

Email

John.Carminati@lendlease.com

Website

http://www.sciencemuseum.org.uk