Published date: 3 August 2017
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Marketing services - 79342000
Location of contract
West Midlands
Value of contract
£55,000 to £75,000
Procurement reference
2017-WMGC-ME-01
Published date
3 August 2017
Closing date
21 August 2017
Contract start date
1 September 2017
Contract end date
31 October 2017
Contract type
Service contract
Procedure type
Open procedure
Any interested supplier may submit a tender in response to an opportunity notice.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
Midlands Engine Campaign Brand and Creative Concept Brief
The West Midlands Growth Company is procuring this contract on behalf of the contracting authority Nottingham City Council (NCC), who are the accountable body for the client the Midlands Engine Partnership. Upon contract award and signing the delivery of this contract will be solely between NCC, Midlands Engine Partnership and the successful tenderer.
Background
In March 2017, the Chancellor of the Exchequer launched the government's Midlands Engine Strategy which includes over £400m of investment in the Midlands region.
Since then the Midlands Engine Theme Groups have been developing our response to the strategy, addressing the opportunities and benefits to be gained, by the region and the country, from improvements in Connectivity, Skills, Innovation, Trade & Investment and Quality of Life.
The output of this activity - an Action Plan (working title) - is now in the late stages of development and will be published early in the Autumn. It will form the basis of the Midlands Engine work over the coming years, will express our renewed objectives and set out the key deliverables that will become the focus of our work.
This brief is for the development of a brand and creative concept for a multi-channel, multi-media campaign to launch and increase recognition for the Midlands Engine Partnership to key audiences between October 2017 and April 2018.
It is a campaign to promote the activities and explain the benefits of the Midlands Engine. It is not a place marketing campaign for the Midlands but it is important that the campaign has a strong sense of place, that the Midlands place-strengths are featured and that it works alongside other local authority/investment promotion agency (e.g. Marketing Derby, West Midlands Growth Company) place-making and place-marketing activities.
There are a range of additional materials that will be made available to the successful supplier on appointment. A number of them can be found here: www.midlandsengine.org/library
It has been decided not to divide this contract into lots. Due to the nature of the project requiring a consistent approach for delivery, we feel we would strongly benefit from a sole supplier.
This brief is for the campaign brand and creative concept only.
Please refer to the tender brief for full requirements, process and timescales. To access the full tender brief, all suppliers MUST visit the Marketing Birmingham e-Procurement system to register interest and submit a tender bid.
e-Procurement https://in-tendhost.co.uk/marketingbirmingham/aspx/Home
Please note the deadline for full submission as outlined in the attached brief is no later than 12:00 noon BST Monday 21st August 2017
More information
Additional text
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To access the tender brief, all suppliers MUST visit the WMGC (formerly Marketing Birmingham) e-Procurement
system.
https://in-tendhost.co.uk/marketingbirmingham/aspx/Home
About the buyer
Contact name
Finance & Procurement Manager
Address
Baskerville House
2 Centenary Square
Birmingham
B1 2ND
England
Telephone
0121 202 5115
paul.jones@marketingbirmingham.com
Website
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Closing: 21 August 2017
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