Published date: 20 April 2018
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Data collection and collation services - 72314000
Data analysis services - 72316000
Location of contract
West Midlands
Value of contract
£1,500,000
Procurement reference
2016-070AWARD
Published date
20 April 2018
Closing date
23 September 2016
Contract start date
8 November 2016
Contract end date
6 November 2020
Contract type
Service contract
Procedure type
Open procedure
Any interested supplier may submit a tender in response to an opportunity notice.
Contract is suitable for SMEs?
No
Contract is suitable for VCSEs?
No
Description
The scope of the procurement is to cover 'Retail Consumer Purchase' covering (but not restricted to) the following areas: 1. Top line data for all food and drink sectors of the market at a total market and retailer level 2. Detailed data for all products that compete with meat at the meal occasion, to a product type and meat or poultry cut and species level. 3. Detailed data on fresh meat, beef, veal, lamb, pork, bacon, sausages, sliced cooked and continental meats by product, grouped by similar product type at total market and individual retailer level. 4. Top line data by type and species for all other meats (rabbit, game etc) at a total market and retailer level. 5. Detailed data on milk, butter, yogurts, margarine, cheese by total market and retailer 6. Detailed data on fresh potato products including crips etc. by total market and retailer. 7. Top line data on all potato products including crisps etc. by total market and retailer. 8. Additional food and drink product areas should be available. A full range of measures will be required including but not limited to: • Volume/value • Household penetration • Frequency of purchase • Average price • Weight of purchase • Promotional detail, type of promotion volume and value of products sold on or off promotion • Capability for a full range of demographic breakdown • Data by Geographic region • Special analysis • 'Country of Origin' data Time Periods • A minimum of 13 four-weekly time periods per year and composites thereof • Facility for further breakdown of time periods
From time to time AHDB has commissioned work to obtain views from consumers based on known retail behaviour through purchase panels rather than claimed behaviour. This work is often undertaken to understand a change in behaviour by understanding consumer mind-sets, to pin point influencing factors. AHDB wish to obtain a costing structure and outline from agencies on how they would have the ability to ask questions based on known retail behaviour. Exact requirements for 2017/18 are not know at this stage, but like the campaign evaluation elements, AHDB wish to gain an understanding of how agencies would approach this, providing examples and a costing structure in the tender document. This is not a regular occurrence for AHDB, with about 4 panels taking place over the past 3 years.
More information
Previous notice about this procurement
- Opportunity
- Published 15 August 2016
Additional text
-
THIS CONTRACT HAS NOW BEEN AWARDED Suppliers Instructions How to Express Interest in this Tender~: 1. Register your company on the eSourcing portal (this is only required once) - Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender - Login to the portal with the username/password - Click the 'PQQs / ITTs Open To All Suppliers' link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier) - Click on the relevant PQQ/ ITT to access the content. - Click the 'Express Interest' button at the top of the page. - This will move the PQQ /ITT into your 'My PQQs/ My ITTs' page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking 'Buyer Attachments' in the 'PQQ/ ITT Details' box 3. Responding to the tender - Click 'My Response' under 'PQQ/ ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) - You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ ITT - There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help, or contact the eTendering help desk.
Award information
Awarded date
28 October 2016
Contract start date
8 November 2016
Contract end date
6 November 2020
Total value of contract
£2,200,000
This contract was awarded to 1 supplier.
Kantar Worldpanel
Address
Westgate
London
W5 1UAReference
None
Value of contract
£2,200,000
Supplier is SME?
Yes
Supplier is VCSE?
No
About the buyer
Contact name
Sarah Jackson
Address
AHDB
Stoneleigh Park
Kenilworth
CV8 2LT
England
Website
Share this notice
Closing: 23 September 2016
All content is available under the
