Published date: 24 June 2024

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 22 March 2024, 6pm

Contract summary

Industry

  • Public relations services - 79416000

Location of contract

Any region

Value of contract

£1,560,000

Procurement reference

tender_418284/1368627

Published date

24 June 2024

Closing date

22 March 2024

Closing time

6pm

Contract start date

23 April 2024

Contract end date

22 April 2026

Contract type

Service contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No


Description

The Department for Education (DfE) is looking for an agency to plan, develop and execute a strategy to considerably make more parents aware of the financial support on offer to help them with the costs of childcare. Until recently this focused on the government's existing Tax-Free Childcare (HMRC), Universal Credit Childcare (DWP), and 30 hours childcare (DfE) childcare offers.

We are looking for an end-to-end campaign solution that includes:
1. An end-to-end creative campaign strategy
2. Refreshed creative look and feel and message development within the existing parameters.
3. Creative production (ATL assets as well as partner toolkits) of innovative parent-facing content for a range of channels, including radio, stills, animations, films etc.
4. PR, including brand partnerships.
5. Design integration/guidance for the existing campaign website (owned by HMRC)


Award information

Awarded date

25 May 2024

Contract start date

23 April 2024

Contract end date

22 April 2026

Total value of contract

£1,560,000

This contract was awarded to 1 supplier.

Four Communications Group Limited

Address

The Hickman Building, 2 Whitechapel Road, London, Greater London, E1 1FX, UNITED KINGDOM

Reference

No reference - other

Supplier is SME?

No

Supplier is VCSE?

No


About the buyer

Contact name

Benson Moyo

Address

Sanctuary Buildings, 20, Great Smith Street
London
SW1P 3BT
England

Telephone

44

Email

benson.moyo@education.gov.uk