Published date: 12 July 2022
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Software package and information systems - 48000000
Location of contract
United Kingdom
Value of contract
£250,000
Procurement reference
GMCA001-DN593850-69895021
Published date
12 July 2022
Closing date
6 May 2022
Closing time
12pm
Contract start date
1 June 2022
Contract end date
31 May 2023
Contract type
Supply contract
Procedure type
Open procedure
Any interested supplier may submit a tender in response to an opportunity notice.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
Yes
Description
The GMCA are looking for a partner / partners to provide a Digital Marketing Recruitment Service to help us increase the number of approved foster carers in Greater Manchester's LAs, to meet current and future sufficiency requirements for our looked after children.
The objectives of this Service are to:
• Develop and deliver a marketing and engagement strategy, utilising a range of content and media channels to reach a larger population of potential foster carers for the GM LAs.
• Generate high-quality leads, at appropriate volumes in line with the GM's recruitment target, which are passed to the LAs seamlessly, who will then take forward the enquiries.
• Provide marketing and data insight and expertise to support the LA Fostering Teams, supporting the development of a high quality foster carer recruitment journey.
To achieve this, there are three main strands of work:
1. GM-wide Foster Carer Recruitment Campaign
2. Shared Foster Carer Recruitment Website
3. Customer Journey Support including a shared CRM
More details are provided in Section 4: Requirement / Specification. We reserve the right to award a contract just for items 1 and 2, and remove item 3 from the scope of work.
Each GM LA will continue to have their own local marketing campaigns, so the service provider(s) will also need to work with LA partners to ensure that the GM-wide marketing complements and strengthens local activity, as well as draw on local marketing expertise.
This project will be based on strong partnership working, and bids from consortia as well as individual organisations are welcome.
The budget available for this project is £250,000 and we expect tenders at this value, and at least £100,000 should be reserved for actual marketing activity / media buying. Tenders exceeding a total value of £250,000 and that have less than £100,000 allocated to media buying will not be considered.
The contract is expected to commence on 1 July 2022 and last 18 months. There is provision to extend the work by two 6-month periods, in case there are delays, but there would be no change to the budget. The GMCA reserves the right not to award the CRM element of the offer as it is undergoing a review of existing internal systems that may also have been invested in that may give the project more longevity. All documentation is available via the chest e procurement portal https://www.the-chest.org.uk/
More information
Previous notice about this procurement
GM Foster Carer Recruitment & Marketing Platforms
- Opportunity
- Published 5 April 2022
Award information
Awarded date
5 July 2022
Contract start date
6 July 2022
Contract end date
31 May 2023
Total value of contract
£250,000
This contract was awarded to 1 supplier.
Eleven Marketing & Communications Limited
Address
CW5 5ET
Reference
None
Supplier is SME?
Yes
Supplier is VCSE?
No
About the buyer
Contact name
Bushra Dawood
Address
Greater Manchester Fire and Rescue Service Headquarters
146 Bolton Road, Swinton
Salford
M27 8US
United Kingdom
Telephone
+44 1616084120
Website
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Closing: 6 May 2022, 12pm
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