Published date: 25 September 2024

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 26 June 2024, 12pm

Contract summary

Industry

  • Market research services - 79310000

Location of contract

CV3 4PE

Value of contract

£80,000 to £260,000

Procurement reference

CF-0372300D8d000003VQwdEAG

Published date

25 September 2024

Closing date

26 June 2024

Closing time

12pm

Contract start date

2 September 2024

Contract end date

1 September 2025

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

Award notice for Consumer Segmentation tender.
AHDB intended to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation. The requirements is split into Lot One - Meat and Lot Two - Dairy. The successful supplier will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities. The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors. The aim of the segmentation is to allow AHDB to have a common 'language' for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics. Lot One - Meat a budget of £180,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Lot Two - Dairy a budget of £80,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Suppliers could apply for one lot or both.

More information

Attachments

Award information

Awarded date

1 August 2024

Contract start date

2 September 2024

Contract end date

1 September 2025

Total value of contract

£260,000

This contract was awarded to 1 supplier.

NielsenIQ

Address

Nielsen House, John Smith Drive, Oxford, OX4 2WB

Reference

None

Supplier is SME?

Yes

About the buyer

Contact name

Sarah Waters

Address

AHDB, Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
UK

Email

procurement@ahdb.org.uk