Published date: 6 May 2020

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 25 February 2020

Contract summary

Industry

  • Research and development services and related consultancy services - 73000000

Location of contract

Any region

Value of contract

£60,000

Procurement reference

Understanding and improving recruitment language, imagery and messaging

Published date

6 May 2020

Closing date

25 February 2020

Contract start date

9 March 2020

Contract end date

9 September 2020

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

We know from our previous work that perceived age-bias is quite common in the recruitment process, with our own polling showing that nearly a third of people aged over 50 feel they have been turned down for a job because of their age . Age-related stereotypes - sometimes negative, sometimes positive - abound and can affect people's attitudes and behaviour, but we do not have enough evidence directly linking stereotypes to hiring decisions, or very much evidence on promising approaches to overcoming age-bias and discrimination in the recruitment process.

For this Invitation to Tender we are interested in commissioning a research team to help build our understanding of the kinds of language and imagery commonly used in recruitment messaging (including job advertisements, job descriptions etc.) that might display or reinforce bias against older applicants.

This ITT follows on from our previous evidence work and is one of three projects we are commissioning in 2020 on the topic of reducing recruitment bias against older workers. The three projects are:

-Understanding and improving recruitment language, imagery and messaging (this ITT)
-Understanding the recruitment landscape and system in the context of older applicants
-Understanding the recruitment experience for older workers
We are happy for bidders to bid for multiple Invitations to Tender, but we will evaluate each bid based on its own individual merit.

Taken together, the three projects commissioned through these ITTs will feed into a broader two-year programme of work developing, testing and communicating new and improved recruitment approaches directly with employers and recruitment organisations. We plan to tender for this broader phase of work in the latter half of 2020. As such, the outputs from this piece of work should be geared towards directly supporting the developing, testing and communicating phase.

More information

Previous notice about this procurement

ITT: Good Recruitment for Older Workers: Understanding and improving recruitment language, imagery and messaging

  • Opportunity
  • Published 7 January 2020, last edited 7 January 2020

Links

Additional text

Closing date 5pm on 25 February

Award information

Awarded date

14 April 2020

Contract start date

14 April 2020

Contract end date

31 December 2020

Total value of contract

£59,385

This contract was awarded to 1 supplier.

BEHAVIOURAL INSIGHTS LTD

Address

4 Matthew Parker Street
LONDON
SW1H 9NP
GB

Reference

Companies House number: 08567792

Value of contract

£59,385

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Contact name

Centre for Ageing Better

Address

45 Whitfield Street
London
W1T 4HD
England

Email

responses@ageing-better.org.uk

Website

https://www.ageing-better.org.uk/