Published date: 11 December 2023
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Business services: law, marketing, consulting, recruitment, printing and security - 79000000
Advertising and marketing services - 79340000
Marketing services - 79342000
Location of contract
South East
Value of contract
£0
Procurement reference
20231211160742-146564
Published date
11 December 2023
Closing date
15 January 2024
Closing time
10am
Contract start date
16 January 2024
Contract end date
31 May 2024
Contract type
Service contract
Procedure type
Open procedure
Any interested supplier may submit a tender in response to an opportunity notice.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
Phase one: brand narrative development • Immersion in the region to appreciate its assets, challenges, development opportunities, spatial relationships, connectivity and gateways. • Rigorous stakeholder and audience mapping to identify target audiences and the most appropriate stakeholders to listen to, to develop a regional brand narrative. • Desk research of relevant strategies, plans, and policies covering the region along with media coverage and social media content. • Stakeholder engagement at a senior level with key individuals, groups and organisations both inside and outside the region e.g.focus groups, interviews etc. • Analysis of the immersion, research and stakeholder engagement to develop an evidence base to create a place led narrative for the region. Presentation of the evidence base and recommended narrative to the Partnership's Branding and Identity Steering Group along with recommendations for brand name approach. • Creation of the Oxford to Cambridge regional brand narrative (as a c1500 word document) aimed at stakeholders. Phase two: Visual brand identity - to progress subject to satisfactory progress made on brand narrative development (Phase 1), and endorsed by the pan-Regional Partnership's Branding and Identity Steering Group. • Production of a visual language and visual identity to convey the narrative including any place-led photography required (with the provider taking responsibility for any logistics) to convey the narrative and highlight the assets of the region. • Creation of a place brand toolkit, including logos, fonts, colour palettes, photography and core assets, and brand use guidelines.
More information
Links
About the buyer
Contact name
Debbie Keogh
Address
Bodicote House, White Post Road
Banbury
OX15 4AA
ENG
Telephone
+44 01295221839
Share this notice
Closing: 15 January 2024, 10am
All content is available under the
