Published date: 24 October 2017

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 7 September 2017

Contract summary

Industry

  • Research and development services and related consultancy services - 73000000

Location of contract

Any region

Value of contract

£23,041

Procurement reference

17/18 B&C/BIR 01

Published date

24 October 2017

Closing date

7 September 2017

Contract start date

15 September 2017

Contract end date

30 November 2017

Contract type

Not applicable

Procedure type

Other: N/A

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

Assignment under the Market Research Framework MR130001.

Customer-centricity is one of HMRC's core strategic principles and we seek to understand customers through data insight to better tailor and target our support to their needs. HMRC routinely sends multiple SMS reminders to customers to increase compliance but has little or no understanding of their perception. This research seeks to understand the impact of multiple reminders on customers' perception of HMRC, and potentially how this impacts their behaviour. It will also be used to inform future departmental approaches to reminder communications.

More information

Attachments

Award information

Awarded date

7 September 2017

Contract start date

15 September 2017

Contract end date

30 November 2017

Total value of contract

£23,041

This contract was awarded to 1 supplier.

IPSOS MORI

Address

3 Thomas More Square
London, E1W 1YW

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Olayinka Ege

Address

100 Parliament Street
London
SW1A 2BQ
England

Email

olayinka.ege@hmrc.gsi.gov.uk