Published date: 21 April 2021

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 4 May 2021, 11am

Contract summary

Industry

  • Advertising campaign services - 79341400

Location of contract

North West

Value of contract

£54,000

Procurement reference

LPOOL001-DN539189-25124158

Published date

21 April 2021

Closing date

4 May 2021

Closing time

11am

Contract start date

17 May 2021

Contract end date

31 July 2021

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

The Campaign
Liverpool city region has been severely affected by the pandemic, particularly by Tier 3 in 2020 and the latest lockdown.
We anticipate significant local pent up demand to venture out (backed by national statistics) which has created an opportunity for locals to discover what there is to see and do on their doorstep.
We intend to:
• Deliver an inspiring and creative local consumer campaign over several weeks activity
• Use 100% digital advertising media (as stipulated by VisitEngland)
• Use a creative mix of social media, display, video, blogs, influencer generated content and digital press coverage etc
• Launch a new landing page on VisitLiverpool.com (as the call to action) featuring a selection of a minimum 10 bookable products and inspiring copy, images, itineraries etc
• Add further depth through inclusion of free tourism products and experiences
• Mirror the national Visit England Escape the Everyday campaign planned for later this year (Liverpool content will also be used in this)
We will also amplify the campaign through Marketing Liverpool's website VisitLiverpool.com, our own social channels and through our tourism partners channels.

Key Aims and Objectives
• Generate bookings and sales of product experiences through VisitLiverpool.com which can be attributed to the campaign (attractions, museums and galleries, tours and exhibitions)
• Develop overnight stays
• Contribute to Liverpool city region's tourism recovery
• Support Visit England's tourism recovery
• Amplify and extend the reach of the UK- wide Escape the Everyday campaign

More information

Links

Additional text

Contact via ProContract Only - Please do not contact officers directly

About the buyer

Contact name

Greg Nixon

Address

4th Floor, Cunard Building
Liverpool
L3 1DS
England

Email

greg.nixon@liverpool.gov.uk

Website

http://www.liverpool.gov.uk