Published date: 21 June 2019

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 19 July 2019

Contract summary

Industry

  • Market research services - 79310000

Location of contract

East of England

Value of contract

£50,000 to £100,000

Procurement reference

BIP405169315

Published date

21 June 2019

Closing date

19 July 2019

Contract start date

2 September 2019

Contract end date

1 September 2020

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

Aldwyck Housing Group and Catalyst Housing Group require a service provider to create a behavioural and attitudinal segmentation of our residents. This is as opposed to the standard demographic segmentation that is available elsewhere. We want to know who our customers are, what their needs and aspirations are for the services we currently provide, and what they want us to deliver going forward.
Currently, when we describe our customers, we tend to talk in terms of what type of housing they live in such as general rented, homeowner, supported housing. We want to describe our customers in a different way, by what their needs, wants and aspirations are.
We think the best way to understand our customers' needs and demands is to ask them. From the segmentation outcomes, we will require the chosen provider to design personas to describe the different types of customers we have.

More information

Links

Additional text

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

About the buyer

Contact name

Stephanie Turner

Address

C/O Catalyst Housing Group Ealing Gateway
26-30 Uxbridge Road
London
W5 2AU
UK

Telephone

01582869220

Email

procurement@aldwyck.co.uk