Published date: 15 April 2021

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 12 February 2021, 12pm

Contract summary

Industry

  • Public relations services - 79416000

Location of contract

CV8 2TL

Value of contract

£125,000 to £500,000

Procurement reference

tender_249740/951885

Published date

15 April 2021

Closing date

12 February 2021

Closing time

12pm

Contract start date

26 April 2021

Contract end date

25 April 2025

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No


Description

AWARDED - Germany is an important market for high quality beef and lamb, lamb in particular has a low level of per capita consumption on the German market - less than one kilo per capita per annum - offering good opportunities for market growth. Exports of British lamb to Germany have increased sharply in recent years and it is important this momentum is maintained.

The Quality Standard Mark for British beef and lamb is a brand that is actively used in Germany, as is the PGI West Country beef ad West Country lamb.

The successful representative will be responsible for increasing sales of quality assured British lamb and beef in Germany and Austria.

The agency/representative must be based or have an office in Germany, and have sound knowledge of the German and Austrian beef and lamb market.

The contract is for 1 year, with the option to extend for 3 further periods of 12 months if required.


More information

Previous notice about this procurement

PR representation on behalf of AHDB covering the German and Austrian markets

  • Opportunity
  • Published 14 December 2020

Additional text

AWARDED - Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity:
1. Register your company on the eSourcing portal (this is only required once) - Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password (please keep this secure)
2. Express an Interest in the tender - Login to the portal with the username/password - Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. - Click the 'Express Interest' button at the top of the page. - This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box
3. Responding to the tender - Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) - You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT - There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.


Award information

Awarded date

31 March 2021

Contract start date

26 April 2021

Contract end date

25 April 2025

Total value of contract

£460,000

This contract was awarded to 1 supplier.

Tim Schäfer

Address

Compbachweg 44, Wachtberg, Nordrhein-Westfalen, 53343, Germany

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No


About the buyer

Address

AHDB, Stoneleigh Park
Kenilworth, Warwickshire
CV8 2TL
England

Email

procurement@ahdb.org.uk