Published date: 23 April 2018

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 8 March 2018

Contract summary

Industry

  • Research and development consultancy services - 73200000

  • Market and economic research; polling and statistics - 79300000

Location of contract

London

Value of contract

£150,000

Procurement reference

UK SBS CR18036

Published date

23 April 2018

Closing date

8 March 2018

Contract start date

21 March 2018

Contract end date

31 May 2018

Contract type

Service contract

Procedure type

Other: CCS RM6004 Behavioural Insights Framework Mini Competition

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

CCS RM6004 Behavioural Insights Framework
The issues with low readership and comprehension of contractual terms and privacy notices
The fact that very few consumers read terms and conditions is well evidenced and widely acknowledged. Just 33% of consumers claim they usually read website terms; websites' server data suggest that only 1% actually do.1 Studies asking consumers about terms immediately after a purchase find only a third understand many of the basic terms.2
Evidence also shows that low levels of readership and comprehension expose consumers to detriment. One in ten consumers has experienced regret in the past 12 months for not reading the terms and conditions.3
Two thirds of all UK businesses sell directly to consumers and just over half of these businesses have had a dispute with their customers over their terms and conditions.4 One in ten businesses facing such a dispute needed to go to court to resolve it.
BEIS observes in practice and through conversations with businesses that many businesses aspire to communicate terms clearly. However, there is currently no clear evidence or guidance on what forms of presentation are effective. This study will provide a solid evidence base for 'role model' firms, and can be used to inform industry codes of practice and/or any potential future regulation.

Award information

Awarded date

22 March 2018

Contract start date

23 March 2018

Contract end date

31 May 2018

Total value of contract

£149,825

This contract was awarded to 1 supplier.

BEHAVIOURAL INSIGHTS LTD

Address

4 Matthew Parker Street
LONDON
SW1H 9NP
GB

Reference

Companies House number: 08567792

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Address

Polaris House
SWINDON
SN2 1ET
England

Telephone

01793 867005

Email

Research@uksbs.co.uk