BSR Branding

Contract summary

Industry

• Research and development services and related consultancy services - 73000000

Location of contract

L20 7HS

Value of contract

£79,400

Procurement reference

1.11.4.4369.

Published date

12 April 2023

Closing date

8 March 2023

Closing time

2pm

Contract start date

24 March 2023

Contract end date

12 May 2023

Contract type

Service contract

Procedure type

Call-off from a framework agreement

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

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Description

HSE ran a competitive tender through RM6124.

The requirements of the tender were set out within the tender documentation but are briefly outlined below.

This project is to undertake rapid research into the most effective approach to branding the new regulator and, subject to research findings, develop a BSR brand strategy.

Build consensus on the brand purpose, mission statement and values

We would like the agency to seek consensus across senior HSE officials, BSR co-regulators and cross government partners to::
• Develop a comprehensive brand purpose defining why BSR exists, what differentiates BSR from the past and why people should care about BSR (brand purpose starting point will be available to the successful agency)
• Consider how aligned we wish BSR brand to be with the existing HSE brand - including if evidence suggest BSR should stand apart from HSE

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More information

Attachments

• RM6124-Client-Letter-of-Appointment-DPS-23red-HSET4369_Redacted.pdf
• Signed contract
• Redacted Version

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Award information

Awarded date

17 March 2023

Contract start date

24 March 2023

Contract end date

12 May 2023

Total value of contract

£79,400

This contract was awarded to 1 supplier.

23RED LIMITED

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About the buyer

Address

Redgrave Court, Merton Road
Bootle, Liverpool
L20 7HS
United Kingdom

Email

tenders@hse.gov.uk

Website

www.hse.gov.uk