Published date: 16 December 2020
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Sales, marketing and business intelligence software package - 48480000
Sales or marketing software package - 48481000
Programming services of packaged software products - 72210000
Sales, marketing and business intelligence software development services - 72212480
Sales or marketing software development services - 72212481
Business services: law, marketing, consulting, recruitment, printing and security - 79000000
Marketing services - 79342000
Marketing management consultancy services - 79413000
Location of contract
North East
Value of contract
£32,000
Procurement reference
NCL001-DN510284-31930104
Published date
16 December 2020
Closing date
24 November 2020
Closing time
12pm
Contract start date
17 December 2020
Contract end date
31 August 2021
Contract type
Service contract
Procedure type
Restricted procedure
A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
Newcastle University Marketing Department are seeking to appoint an agency on retainer to support with the following key services:
• Campaign analytics
o Collate data from various data sources (Google Analytics, HubSpot, Facebook, Google Ads etc and present measurement of monthly campaign success by subject, where applicable
o Dashboard/report creation and analysis of results by subject, where applicable
o Demonstrate how effective messages are to the audience
o Recommendations and guidance on
KPIs
Key focus areas
o Develop benchmarks to give context to results
o Measure against competitors with share of voice
o Understand context of earned media coverage with sentiment analysis
o Track and amplify positive coverage
• Content development
o Create content suitable for media coverage
o Rewriting Newcastle University created content
Make content more suitable for media coverage
o Support stories with video assets where possible
o Recommend creative angles that appeal to media channels
• Digital PR
o Provide access to relevant media channels
o Secure relevant media coverage
o Make recommendations for most impactful channels and coverage
Award information
Awarded date
16 December 2020
Contract start date
17 December 2020
Contract end date
31 August 2021
Total value of contract
£25,500
This contract was awarded to 1 supplier.
O Communications
Address
O Communications
Richmond House
Old Brewery Court
Sandyford Road
Newcastle
Tyne and Wear
NE2 1XGReference
None
Supplier is SME?
Yes
Supplier is VCSE?
No
About the buyer
Contact name
Natalie Morton
Address
Newcastle University
Procurement Services, Kingsgate
Newcastle
NE1 7RU
England
Telephone
+44 1912086396
Website
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Closing: 24 November 2020, 12pm
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