HMRC Campaigns - Creative Agency Services - SR2256796087

Contract summary

Industry

• Advertising and marketing services - 79340000

Location of contract

SW1A 2BQ

Value of contract

£11,100,000

Procurement reference

CW100608

Published date

12 June 2025

Closing date

7 February 2025

Closing time

12pm

Contract start date

27 May 2025

Contract end date

26 May 2028

Contract type

Service contract

Procedure type

Call-off from a framework agreement

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

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Description

This contract was awarded via CCS framework RM6125 Campaign Solutions.
HMRC's Communications team are appointing a creative agency to enable the delivery of high-profile advertising campaigns which support the department's strategic objectives.
The creative agency will
• support with the development of campaign strategies
• deliver creative concepts to meet campaign objectives
• advise on/directly produce assets and marketing collateral for various media channels
• support with matters such as usage rights and the supply of assets to media owners
• manage influencer marketing activations
• conduct due diligence and liaising with influencers to co-curate messaging and content
Delivering a paid advertising campaign requires a unique skill-set, in-depth knowledge and expertise, bespoke tools/systems and human resources that are not available within HMRC.

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Award information

Awarded date

27 May 2025

Contract start date

27 May 2025

Contract end date

26 May 2028

Total value of contract

£11,100,000

This contract was awarded to 1 supplier.

Digital Unlimited Group Ltd

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About the buyer

Contact name

Michelle Walker

Address

100 PARLIAMENT STREET
LONDON
SS991AA
England

Telephone

03000 587792

Email

michelle.walker@hmrc.gov.uk