Published date: 13 January 2017
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Advertising and marketing services - 79340000
Location of contract
PR1 2HE
Value of contract
£0
Procurement reference
ITP16-33
Published date
13 January 2017
Closing date
13 February 2017
Contract start date
1 June 2017
Contract end date
31 May 2021
Contract type
Service contract
Procedure type
Restricted procedure
A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
Lot 1 - International, national and regional media planning and buying services
To meet the University's international, national and regional media planning and buying remit our supplier will need to provide wide-ranging expert media consultancy services and must be able to demonstrate knowledge and expertise in new and emerging digital channels.
International, national and regional media planning and buying services remit criteria:
• Proven evidence of providing a wide-ranging expert media consultancy service including media planning and buying, monitoring and reporting at an international, national and regional level.
• Evidence of this must include information on advanced media schedules detailing costings and available discounts.
• Proven knowledge and expertise in new and emerging digital media channels must be evidenced along with examples of their use and innovation together with evidence of their success.
• Sound evidence of access to sources of information for reporting competitor media activity at international, national and regional levels.
• Sound evidence of media reach and effectiveness and consumer perceptions on an international, national and regional level.
• Sound evidence of accurate and timely responses to client briefs.
• Sound evidence of accurate and timely advice, reporting and measurement of campaigns.
Lot 2 - HE/Subject Specific channels media planning and buying
To meet the University's HE/subject specific channels media planning and buying remit our supplier will need to be able to provide robust evidence of providing an expert HE specific channels media buying and planning service relevant to the University's subject specific resources and target audiences, which may include national and international subject specific activity.
HE/Subject Specific channels media planning and buying remit criteria:
• Proven evidence of providing an expert HE/subject specific channels media planning and buying service relevant to the University's subject specific resources and target audiences at both undergraduate and postgraduate level.
• Evidence of this must include information on advanced media schedules detailing costings and available discounts.
• Evidence of expertise in media strategies to support entry to a new target market.
• Proven knowledge and expertise in new and emerging digital media channels must be evidenced along with examples of their use and innovation together with evidence of their success.
• Sound evidence of access to sources of information for reporting competitor media activity at subject specific level.
• Sound evidence of media reach and effectiveness and consumer perceptions at a subject specific level and by target audience (at socio-economic and geographic levels).
• Sound evidence of accurate and timely responses to client briefs demonstrating a wide ran
More information
Links
-
- https://in-tendhost.co.uk/universitycentrallancs/aspx/Home
- Tender notice
- Please apply via the Intend website below
About the buyer
Contact name
Alison Thomas
Address
University of Central Lancashire
Preston
PR1 2HE
England
Website
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Closing: 13 February 2017
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