Published date: 17 November 2021

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 7 December 2021, 10am

Contract summary

Industry

  • Research services - 73110000

  • Research consultancy services - 73210000

Location of contract

Any region

Value of contract

£100,000 to £500,000

Procurement reference

BIP644059084

Published date

17 November 2021

Closing date

7 December 2021

Closing time

10am

Contract start date

6 January 2022

Contract end date

6 January 2023

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

OS is seeking a strategic research agency that can scope requirements for an actionable segmentation and create a segmentation and personas that helps the business understand our customers' needs and requirements. The creation of segmentation and personas should seek to build on and update existing information already obtained and create synergies wherever possible. Existing research can be used to provide context to the study, however, further research is likely to be needed to form the basis of a more actionable, distinctive personas.

More information

Links

Additional text

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

About the buyer

Contact name

Caroline Eadie

Address

Adanac Drive
Southampton
SO16 0AS
UK

Telephone

02380055091

Email

Caroline.Eadie@os.uk