Published date: 28 April 2025

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 4 March 2025, 12pm

Contract summary

Industry

  • Market research services - 79310000

Location of contract

B2 4AJ

Value of contract

£0 to £217,830

Procurement reference

CF-0021600D4L000000DloEUAS

Published date

28 April 2025

Closing date

4 March 2025

Closing time

12pm

Contract start date

2 April 2025

Contract end date

2 April 2026

Contract type

Service contract

Procedure type

Call-off from a dynamic purchasing system

A mini-competition or direct purchase from a pre-established dynamic purchasing system.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

As the national tourism agency, VisitBritain / VisitEngland works to raise Britain's profile, increase the volume and value of tourism exports and develop England's visitor economy, working with organisations of all sizes and specialities. VisitBritain is obliged to report to government the impact of its activities. The outputs of the annual B2B evaluation are used in VisitBritain's reporting to government, and the findings are used to inform evidenced based decision making at VisitBritain. The objective of the evaluation is:

To determine additional spend generated by tourists who came to Britain as a result of VisitBritain activity with the travel trade.

To provide evidence to demonstrate how effective and efficient we are in delivering our B2B activities.

To optimise our activity and make recommendations for future planning

Further Competition under the Crown
Commercial Services RM6126 Research & Insights Dynamic
Purchasing System (DPS).

Award information

Awarded date

14 April 2025

Contract start date

2 April 2025

Contract end date

2 April 2026

Total value of contract

£217,830

This contract was awarded to 1 supplier.

Strategic Research and Insight

Address

4 Park Court Mews, Park Place, Cardiff

Reference

None

Supplier is SME?

Yes

About the buyer

Contact name

Procurement Team

Address

4th Floor, Victoria Square House, Victoria Square
Birmingham
B2 4AJ
United Kingdom

Email

procurement@visitbritain.org