(NU/1589 - 69) HE Competitor Tracking and Insight

Contract summary

Industry

• Sales, marketing and business intelligence software package - 48480000

• Sales or marketing software package - 48481000

• Programming services of packaged software products - 72210000

Show additional CPV codes for this notice

• Sales, marketing and business intelligence software development services - 72212480

• Sales or marketing software development services - 72212481

• Business services: law, marketing, consulting, recruitment, printing and security - 79000000

• Marketing services - 79342000

• Marketing management consultancy services - 79413000

Location of contract

North East, North West

Value of contract

£8,000

Procurement reference

NCL001-DN622157-98381274

Published date

7 September 2022

Closing date

26 July 2022

Closing time

12pm

Contract start date

29 August 2022

Contract end date

28 February 2023

Contract type

Service contract

Procedure type

Restricted procedure

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

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Description

We are seeking to appoint a supplier to provide real-time intelligence, across the digital landscape, on a set of competitors as defined by Newcastle University. This will help us to be more responsive to sector activity and through automation, will enable us to focus on action rather than monitoring.
The supplier is required to provide the following services and experience:

1) Automated monitoring of 10 selected HEI competitors that will track and monitor social media changes across their entire digital landscape, providing real-time alerts and informed intelligence of new marketing initiatives and emerging changes. At a minimum, this will encapsulate the following areas:
a) Organisational Alerts - news, changes in fact and figures, leadership, facilities, partnerships, events, awards, alumni, research, accommodation, equality and diversity, sustainability, reputation, and rankings.
b) Marketing Alerts - messaging changes, open day marketing, promotions and campaigns, website changes, B2B services, press alerts, student voice, homepage changes, student wellbeing, and marketing intelligence.
c) Course Alerts - new courses, course changes, course withdrawals, module changes, title changes, entry requirements, fees, online learning resources, and accreditations.
d) Social Media Alerts - Facebook, Twitter, Linked-In, YouTube, Instagram, TikTok, blogs, vlogs, and podcast activities.
e) Financial Alerts - fee changes, financial results, bursaries, scholarships and discounts, student loans, apprenticeships, business partnerships.

2) A dedicated analyst to filter web estate changes for relevancy and to summarise content, while tailoring the front-end platform to more directly match the University's information needs and priorities.

3) Access to tailored dashboards and customised alerts to segment information flow into different business areas and ensure relevant information flows to the right groups in a timely manner. Typical content set-up could include:
a) Scholarships, bursaries and discounts
b) Changes in key messaging across different target audiences
c) Changes to entry requirements, fees, IELTS
d) New/withdrawn programmes
e) Events
f) Clearing activities
g) New partnerships (business and student recruitment)
h) Updates to APP and contextual offers

4) Provide a single Account Manager for updating and managing the product and a dedicated data analysts to ensure relevancy and appropriateness of key data flows.

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Award information

Awarded date

16 August 2022

Contract start date

29 August 2022

Contract end date

28 February 2023

Total value of contract

£7,560

This contract was awarded to 1 supplier.

WatchMyCompetitor

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About the buyer

Address

Newcastle University
King's Gate
Newcastle upon Tyne
NE1 7RU
England

Telephone

+44 1912086220

Email

purchasing@ncl.ac.uk

Website

https://www.ncl.ac.uk