Published date: 22 August 2019

Last edited date: 22 August 2019

This notice was replaced on 10 June 2021

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Awarded contract (published 10 June 2021)

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Contract summary

Industry

  • Advertising management services - 79341200

Location of contract

lu1 3ju

Value of contract

£0

Procurement reference

UoB/GEN495/2019/07

Published date

22 August 2019

Closing date

20 September 2019

Contract start date

9 December 2019

Contract end date

8 December 2022

Contract type

Service contract

Procedure type

Restricted procedure (above threshold)

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The University is sourcing a Service Provider to supply Agency and Advertising Services. The appointment will be made following the evaluation of this restricted tender.

The contract period will be two years with the option to extend by an additional year subject to satisfactory performance and agreement by both parties.

Scope of service is:
a. Support the University in the delivery of an effective brand and student recruitment strategy to meet annual recruitment targets.
b. Support the University in developing its reputation for high quality teaching and student experience.
c. Recommend appropriate media to ensure enquiry, application and registration KPIs are fully realised.
d. Recommend a media strategy that is coherent, consistent and impactful, enabling the University to attain a prominent position in an increasingly competitive market place.
e. Deliver market insight and forecasts to inform the development of a media strategy.
f. Secure best value for the University.
g. Provide performance data that can be utilised in the development of the media strategy and tactical campaigns.
h. Assist in defining, developing, protecting and measuring the brand.

More information

Additional text

To be included in the bidder list you must register and express an interest in the tender through the procurement website https://in-tendhost.co.uk/universityofbedfordshire/aspx/Tenders/Current.

All the information and documentation is available on the University's Procurement Website.

About the buyer

Contact name

Tracy Wilson

Address

University Square
LUTON
LU13JU
England

Telephone

01582743315

Email

tracy.wilson@beds.ac.uk

Website

https://in-tendhost.co.uk/universityofbedfordshire/aspx/Tenders/Current