Published date: 6 November 2025

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 17 September 2025, 12pm

Contract summary

Industry

  • Research services - 73110000

Location of contract

SW1A 2DY

Value of contract

£960,000

Procurement reference

tender_499075/1528833

Published date

6 November 2025

Closing date

17 September 2025

Closing time

12pm

Contract start date

27 October 2025

Contract end date

26 October 2029

Contract type

Service contract

Procedure type

Call-off from a dynamic purchasing system

A mini-competition or direct purchase from a pre-established dynamic purchasing system.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

A research project to enhance understanding of consumer attitudes and behaviours related to product safety. This research will support The Office for Product Safety and Standards (OPSS) in developing evidence-based policy and regulatory interventions by providing timely, robust, and representative insights into how consumers perceive and respond to product safety issues.

Term: 4 years (with an optional 6-month extension)

Award information

Awarded date

23 October 2025

Contract start date

27 October 2025

Contract end date

26 October 2029

Total value of contract

£960,000

This contract was awarded to 1 supplier.

YOUGOV PLC

Address

50 Featherstone Street, London, EC1Y 8RT

Reference

Companies House number: 03607311

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

The Department for Business and Trade

Address

Old Admiralty Building, Whitehall
London
SW1A 2DY
England

Email

commercialbpo@businessandtrade.gov.uk