Published date: 20 January 2022

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 15 October 2021, 12pm

Contract summary

Industry

  • Web search engine providers - 72414000

Location of contract

CV8 2TL

Value of contract

£50,000 to £200,000

Procurement reference

tender_283739/1030614

Published date

20 January 2022

Closing date

15 October 2021

Closing time

12pm

Contract start date

14 January 2022

Contract end date

13 January 2026

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

AWARDED - AHDB is wanting to procure procuring a supplier to work as a partner with the in-house Digital Content team to support across AHDB's requirements for search engine optimisation (SEO) and search engine marketing (SEM) activity. The scope of the contract will make the supplier the sole SEO and SEM partner for all AHDB sectors. A comprehensive list of projects is yet to be defined.
The successful supplier will work with different teams and websites across AHDB as required, providing guidance on current best practice and support for projects through the following:
- SEO strategy development
- Analysis of current websites, identifying both on and off-site SEO opportunities
- Keyword research to identify trends/opportunities
- Creation of quality, engaging content for different audiences i.e. consumers, levy payers, students, advisers, key stakeholders (blog posts, campaigns, social media )
- Reviewing content for SEO activity
- Identifying opportunities through competitive research analysis
- Strategic planning and creation of PPC ad campaigns to meet varied objectives across AHDB functions
The contract is for 2 years with the option to extend for a further 2 periods of 12 months each.

More information

Previous notice about this procurement

Supply of Search Engine Optimisation Services

  • Opportunity
  • Published 3 September 2021

Attachments

Award information

Awarded date

17 December 2021

Contract start date

14 January 2022

Contract end date

13 January 2026

Total value of contract

£200,000

This contract was awarded to 1 supplier.

Liberty Marketing

Address

Unit 1 & 2, Purbeck House, Llanishen CF14 5GJ

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Contact name

Sarah Waters

Address

AHDB, Stoneleigh Park
Kenilworth, Warwickshire
CV8 2TL
England

Email

procurement@ahdb.org.uk