Published date: 3 January 2021

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 25 March 2018, 12pm

Contract summary

Industry

  • Research services - 73110000

Location of contract

West Midlands

Value of contract

£0.01

Procurement reference

2018-WMGC-DEF02

Published date

3 January 2021

Closing date

25 March 2018

Closing time

12pm

Contract start date

30 March 2018

Contract end date

30 July 2020

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The West Midlands Growth Company (WMGC) supports the creation of new jobs, the expansion of existing businesses and attracts new businesses and investment to the region, aligned to the ambitions set out in the West Midlands Combined Authority (WMCA) Strategic Economic Plan.
Formerly Marketing Birmingham, the company was established in April 2017. It continues to operate the leisure and business tourism programmes Visit and Meet Birmingham, inward investment programme Business Birmingham and its partnership programme.
Birmingham is at the heart of England's waterway network and Birmingham Airport is a primary international gateway for international visitors from our target markets, Germany and the Netherlands. There are direct flights from 12 cities across these countries to Birmingham. The target markets are repeat visitors of 45-65 years of age, easy outdoor adventurers and mature experience seekers.
This project is funded by Visit Britain / Visit England's 'Discover England' programme, which seeks to broaden the reach of international visitors to England through introduction to new markets and development of bookable, commissionable product. It is match funded by project partners.
Lot 1: Survey
A survey of customers who purchase the packages marketed as part of the project (e.g. narrow boating, walking and cycling, wider year round activity such as cultural short breaks) is required.
Lot 2: Qualitative Research
Further in-depth, qualitative research with a sub-set of survey participants is required to further understand their motivations to visit and to purchase, satisfaction with their experience, booking behaviour and reaction to media and marketing activity. We will require research to take place with a representative cross section of customers (i.e. by type of package purchased, source market, demographics). Again we are happy to consider different possible methodologies (i.e. depth interviews, focus groups).
Lot 3: Economic Impact Evaluation
An evaluation of the economic impact of the England's Waterways Project is required. This should include direct impact and multiplier effects, and the numbers of jobs supported both directly and indirectly by the project.
All suppliers must visit our e-Procurement system (In-Tend) to register and submit the tender.
https://in-tendhost.co.uk/marketingbirmingham/aspx/Home

More information

Previous notice about this procurement

England's Waterways Visitor Survey

  • Opportunity
  • Published 8 March 2018

Attachments

Award information

Awarded date

28 March 2018

Contract start date

30 March 2018

Contract end date

30 July 2020

Total value of contract

£26,500

This contract was awarded to 1 supplier.

The Research Solution Ltd

Address

7 Keats Avenue,
Beechwood Park,
Worcester, WR3 8DU

Reference

Companies House number: 06169610

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Contact name

Paul Jones

Address

Broad Street
BIRMINGHAM
B12ND
England

Telephone

0121 202 5115

Email

paul.jones@wmgrowth.com