Published date: 3 August 2022

Last edited date: 3 August 2022

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 9 May 2022, 12pm

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

NR47TJ

Value of contract

£0

Procurement reference

IT-37-774-PURCON 1007 - AWARD

Published date

3 August 2022

Closing date

9 May 2022

Closing time

12pm

Contract start date

19 July 2022

Contract end date

30 September 2025

Contract type

Service contract

Procedure type

Restricted procedure

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

We are looking to refresh and develop our campaign activity to differentiate ourselves in the Higher Education marketplace, to grow student numbers in particular international students in key markets, improve brand perceptions and increase awareness to help realise our strategic ambitions. We are looking to develop our brand and implement it across a range of existing campaign propositions. You will work on and offline across a wide variety of audiences and at all stages of the student journey. You will have experience of developing campaigns for the youth market and their influencers (including career advisors, peers, parents / guardians and teachers / lecturers) for home, EU and International markets. The partner will work as a creative lead across all channels and audiences.

As our new creative partner, you will share our digital transformation ambitions and be a champion for digital marketing considering all omnichannel / mobile-first opportunities - website, CRM, SEO, social media and leveraging peer-to-peer and student generated content naming just a few. You will help support our roadmap in implementing Salesforce / Marketing Cloud as part of our increasingly 'connected campus' and wider data integration efforts (becoming more personalised and 1:2:1). As well as proactively considering campaign and brand content across SEO and social, you will consider how we leverage our growing peer to peer / student generated content and feed it into our new content marketing governance.

Award information

Awarded date

8 July 2022

Contract start date

19 July 2022

Contract end date

30 September 2025

Total value of contract

£2,014,000

This contract was awarded to 1 supplier.

Jaywing

Address

Players House, 300 Attercliffe Common, United Kingdom, S9 2AG

Reference

None

About the buyer

Contact name

Sian Townshend

Address

University of East Anglia
Norwich Research Park
Norwich
NR47TJ
United Kingdom

Telephone

01603 59

Email

S.Townshend@uea.ac.uk