Published date: 22 August 2018

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 14 June 2018

Contract summary

Industry

  • Research and development services and related consultancy services - 73000000

  • Market research services - 79310000

Location of contract

EC2P 2EJ

Value of contract

£100,000

Procurement reference

tender_171817/698274

Published date

22 August 2018

Closing date

14 June 2018

Contract start date

13 August 2018

Contract end date

30 April 2019

Contract type

Service contract

Procedure type

Competitive quotation (below threshold)

The buyer selects a group of potential suppliers to invite to tender.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

In order to support Barbican in the achievement of its audience development goals, a comprehensive piece of audience research and the development of a central audience model is essential to inform a more strategic approach to audiences across all areas of the organisation.

Various approaches to behavioural and attitudinal segmentation have been used over time, but to date, Barbican is lacking an appropriate singular model by which it can define and understanding its audiences in order to embed a shared approach across the organisation.

We are now seeking to commission a major piece of research and strategic consultancy to develop a single audience model that expresses the make-up of our existing and potential audiences in a robust, accessible and actionable way. It is the intention that this work can and should produce a model that will play a significant role in shaping wider strategic direction. With the model defined, Barbican is also seeking to establish a rolling research strategy which speaks to this model for ongoing and up-to-date audience development.

Award information

Awarded date

13 August 2018

Contract start date

13 August 2018

Contract end date

30 April 2019

Total value of contract

£100,000

This contract was awarded to 1 supplier.

Munro Market Research Limited T/A - Future Thinking

Address

Laystall House, 8 Rosebery Avenue, London, Greater London, EC1R 4TD, UNITED KINGDOM

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Georgia Lawrence

Address

Guildhall
London
EC2P 2EJ
England

Telephone

0207 332 3060

Email

Georgia.lawrence@cityoflondon.gov.uk