Published date: 9 December 2021

Last edited date: 9 December 2021

This notice was replaced on 2 March 2022

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Awarded contract (published 2 March 2022)

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Contract summary

Industry

  • Advertising and marketing services - 79340000

Location of contract

North West

Value of contract

£0 to £86,000

Procurement reference

DMA21

Published date

9 December 2021

Closing date

17 December 2021

Closing time

12pm

Contract start date

31 January 2022

Contract end date

30 January 2024

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

NICE is seeking a suitable supplier to provide digital media planning and campaign management over the next 2 years, including but not limited to:

2.1. Digital marketing strategy:
• Working with us to shape our digital marketing strategy, capturing and understanding our needs and those of our audiences (including users of NICE guidance e.g. frontline healthcare professionals and NHS commissioners of healthcare products and services, and the life sciences industry e.g. pharmaceutical companies, medical or digital health technology developers).
• Provision of recommendations with a clear rationale, to ensure cost-effectiveness of paid digital marketing.
• Supporting NICE in the development of an 'always-on', insight-led approach to digital marketing, scheduling and continuously optimising activity (within the remit of our budget).
2.2. Campaign planning and delivery:
• Planning and delivering paid digital advertising, ensuring effective tracking of campaign objectives and associated goals, thorough analysis and evaluation of campaign performance data.
• Ability to produce static campaign assets (e.g. images, carousels) and adapt these for different channels, if required.
• Ability to embed key accessibility standards into any assets created for use within digital content marketing campaigns.

More information

Attachments

Additional text

Due to the urgency of the work, Suppliers must:

Express an Interest by email no later than 17:00 13th December 2021

Submit their bid no later than 12 noon 17th December 2021

About the buyer

Contact name

Irene Walker

Address

Level 1 City Tower
Manchester
M14BT
United Kingdom

Email

irene.walker@nice.org.uk