Published date: 16 November 2021

Last edited date: 16 November 2021

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 17 December 2021, 12pm

Contract summary

Industry

  • Advertising and marketing services - 79340000

Location of contract

PO1 2PR

Value of contract

£500,000 to £600,000

Procurement reference

IT-39-791-21/CM/015

Published date

16 November 2021

Closing date

17 December 2021

Closing time

12pm

Contract start date

14 February 2022

Contract end date

14 February 2026

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

We are looking for a creative design agency that specialises in creative strategy and its application to multi channel advertising campaigns. Building on our established brand, the University is looking to develop a creative strategy to differentiate itself in the Higher Education marketplace, to grow student numbers, improve brand perceptions and realise its strategic ambitions.

Working with a media agency, we run an always on advertising campaign that covers a range of channels. Whilst the campaign does include some out of home and printed channels, there is a significant focus on digital media, including On Demand, YouTube, social media, search, programmatic, gaming and third party HE websites. Our aim is to create an authentic, meaningful campaign that connects with our target audience, utilising the creative options each channel offers.

The first key project will be our undergraduate student recruitment campaign, for 2023 entry. We would be looking to develop a campaign strategy and concepts from the end of February 2022, with implementation to market by the end of April 2022. In addition to this flagship campaign, we also run a number of related campaigns throughout the year. These cover postgraduate, faculty, research and general brand awareness.

Full details of the requirements are under the Specification section of the ITT.

More information

Links

Additional text

To Express an Interest in this project please register on the University of Portsmouth In-Tend webpage and express an interest in this project. Please find the weblink for our webpage below: https://in-tendhost.co.uk/port/

Is a Recurrent Procurement Type? : No

About the buyer

Address

St Michaels Road
Portsmouth
Hampshire
PO1 2PR
United Kingdom

Telephone

02392848484

Email

procurement@port.ac.uk

Website

www.port.ac.uk