AWARDED - AHDB requirements for PR activities in the Middle East

Contract summary

Industry

• Public relations services - 79416000

Location of contract

CV8 2TL

Value of contract

£0 to £300,000

Procurement reference

tender_235561/859924

Published date

4 June 2020

Closing date

22 April 2020

Closing time

12am

Contract start date

26 June 2020

Contract end date

25 June 2024

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

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Description

AWARDED - AHDB Exports are looking for an Arabic and English speaking, Marketing Representative to cover Middle Eastern markets, maintaining contact and working jointly with red meat exporters, agents, representatives, importers, distributors, hotel and food service operators and retailers. This will be a service contract to cover our requirements.
- Liaise closely with the AHDB Exports team based in France, to agree and update on activity and provide the latest market intelligence and insights
- Identify and develop priority markets for British lamb
- Effectively build and maintain new relationships with relevant contacts in the Middle Eastern market. Where appropriate, work jointly with them to increase market exposure and demand for British red meat in general and lamb in particular
- Devise and implement effective local strategies to promote British lamb, aimed at increasing awareness and brand loyalty
- Act as a brand ambassador for British produce
- Liaise with central AHDB staff in areas such as media, PR and digital.
Priority markets to be covered are UAE, Kuwait, Qatar, Bahrain, Saudi Arabia and Oman.
Please note the closing date may be delayed due to the Coronavirus impact, any amendments will be posted on the system

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More information

Attachments

• Middle East Contract_Redacted.pdf
• Tender notice
• n/a

Additional text

AWARDED - Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity:
1. Register your company on the eSourcing portal (this is only required once) - Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password (please keep this secure)
2. Express an Interest in the tender - Login to the portal with the username/password - Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. - Click the 'Express Interest' button at the top of the page. - This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box
3. Responding to the tender - Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) - You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT - There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

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Award information

Awarded date

1 June 2020

Contract start date

26 June 2020

Contract end date

25 June 2024

Total value of contract

£300,000

This contract was awarded to 1 supplier.

British Centres for Business

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About the buyer

Contact name

Sarah Jackson

Address

AHDB, Stoneleigh Park
Kenilworth, Warwickshire
CV8 2TL
England

Email

procurement@ahdb.org.uk

Website

www.ahdb.org.uk