Published date: 30 October 2024
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Advertising services - 79341000
Location of contract
E20 1JQ
Value of contract
£0
Procurement reference
IT-117-3412-BC/03412 - AWARD
Published date
30 October 2024
Closing date
14 May 2024
Closing time
11:59pm
Contract start date
17 July 2024
Contract end date
16 July 2028
Contract type
Service contract
Procedure type
Open procedure
Any interested supplier may submit a tender in response to an opportunity notice.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
This Invitation to Tender (ITT) seeks to obtain an agency partner to manage Conversion Rate Optimisation (CRO) activity for the English and Exams digital ecosystem. The expected range of services include but are not limited to CRO maturity audits, strategy development and execution, user experience research, competitor CRO benchmarking, proposition and pricing experimentation, personalisation and customisation, conversion centred design services (content, design and Call To Action (CTA), A/B testing and optimisation, and CRO team training and guidance as well as working closely with our other agency partners in optimisation of conversion rates.
If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents.
Award information
Awarded date
17 July 2024
Contract start date
17 July 2024
Contract end date
16 July 2028
Total value of contract
£0
This contract was awarded to 1 supplier.
Mediaworks
Address
Honeycomb, The Watermark,, Gateshead, United Kingdom, NE11 9SZ
Reference
None
About the buyer
Contact name
Ahmed Akram
Address
1 Redman Place
Stratford
London
E20 1JQ
United Kingdom
Telephone
01619577886
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Closing: 14 May 2024, 11:59pm
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