Published date: 6 January 2022
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Advertising and marketing services - 79340000
Advertising campaign services - 79341400
Location of contract
W1T 1LN
Value of contract
£0 to £150,000
Procurement reference
2021/262 - AWARD
Published date
6 January 2022
Closing date
1 September 2021
Closing time
12pm
Contract start date
28 September 2021
Contract end date
31 October 2022
Contract type
Service contract
Procedure type
Open procedure
Any interested supplier may submit a tender in response to an opportunity notice.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
The UK Global Screen Fund is a one year pilot fund designed to boost international development, production and distribution opportunities for the UK's independent screen sector.
The new £7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies, deepening international relationships and increasing reach to new global audiences.
Aimed at boosting the international competitiveness of UK screen content whilst growing the revenue and sustainability of domestic independent businesses, the fund is designed to help develop and produce projects with international appeal, expand the worldwide distribution of UK content and encourage collaboration with international partners.
A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK. Recognising the vital role of film, TV, animation, documentary and interactive in shaping how the UK is viewed around the world, the activation of this major campaign will showcase independent UK screen content through multi-territory promotion of talent, content, and companies.
Having already commissioned the development of an international brand strategy, alongside audience perception research, the BFI is now seeking to commission an agency to undertake the implementation of an international campaign to promote UK screen content to audiences around the world. Following the delivery of creative assets, the 12-month campaign will focus on the roll out of the new brand strategy through media based activity, working alongside events-based activity (separate Events Campaign tender).
The purpose of this contract is to implement the new brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector.
The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with consumer audiences to powerfully sell and promote UK content internationally.
Award information
Awarded date
17 September 2021
Contract start date
28 September 2021
Contract end date
31 October 2022
Total value of contract
£150,000
This contract was awarded to 1 supplier.
Total Media Ltd
Address
Waverley House,, 7-12 Noel Street, London, United Kingdom, W1F 8GQ
Reference
None
Supplier is SME?
No
Supplier is VCSE?
No
About the buyer
Contact name
Stephen Adams
Address
BFI
21 Stephen Street
London
W1T 1LN
United Kingdom
Telephone
02079574849
Share this notice
Closing: 1 September 2021, 12pm
All content is available under the
