Published date: 9 September 2024

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 9 October 2024, 12pm

Contract summary

Industry

  • Advertising campaign services - 79341400

Location of contract

London

Value of contract

£628,045

Procurement reference

tender_456454/1402614

Published date

9 September 2024

Closing date

9 October 2024

Closing time

12pm

Contract start date

27 April 2025

Contract end date

26 April 2028

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The City Corporation is looking to appoint one single provider to deliver Digital Media Buying services to the Guildhall School.

The duration of the contract is three (3) years, subject to the right of the City Corporation (at its sole discretion) to exercise its right to extend the Contract by up to one (1) year. The maximum length of the contract is therefore four (4) years.

The annual estimated contract value shall be £157k. This includes the media campaigns' spend and agency fees.


Summary of requirements:
- Plan digital media campaigns for a range of Guildhall School offerings, providing expertise on digital marketing
platforms and the best ways to target the School's audiences.
- Provide recommendations on best use of budget, creative and copy and provide insight on the media buying
landscape and market trends.
- Implement these campaigns, including booking the ads, targeted copywriting, ad building, ensuring all tracking is in
place and liaison with media owners as required.
- Provide regular (at least weekly) reports on the campaign performance, and proactively recommend and implement
optimisations, and provide detailed end of campaign reports including recommendations on future campaign activity.
- Meet regularly with the marketing leads for each audience area, and share best practice and campaign updates

This tendering exercise is being undertaken using the electronic tendering system 'capitalEsourcing' (www.capitalesourcing.com). Suppliers will need to register an interest on the system in order to participate and registration is free.

More information

Links

Additional text

This tendering exercise is being undertaken using the electronic tendering system '
capitalEsourcing' (www.capitalesourcing.com). Suppliers will need to register an interest on the system in order to participate and registration is free.

About the buyer

Contact name

Daria Faeti

Address

PO Box 270
London
EC2P 2EJ
England

Email

daria.faeti@cityoflondon.gov.uk