GB-London: RBGKEW1390 - Legacy Proposition Development

Contract summary

Industry

• Marketing services - 79342000

Location of contract

London

Value of contract

£39,962

Procurement reference

BIP952344398

Published date

22 May 2025

Closing date

21 May 2025

Closing time

12am

Contract start date

10 June 2025

Contract end date

9 June 2026

Contract type

Service contract

Procedure type

Open procedure

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

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Description

Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew's new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience.

The scope of this project is:
·Strategy and insight
·Proposition development
·Key messages and proof points
·Case studies

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More information

Links

• https://www.delta-esourcing.com/delta/respondToList.html?noticeId=952344398
• Tender notice
• Please follow this link to view the notice.

Additional text

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

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Award information

Awarded date

21 May 2025

Contract start date

10 June 2025

Contract end date

9 June 2026

Total value of contract

£39,962

This contract was awarded to 1 supplier.

The GOOD Agency Group Ltd

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About the buyer

Contact name

Sarah Jandu

Address

Royal Botanic Gardens, Kew
The Herbarium
Richmond
TW9 3AE
UK

Telephone

+442083325000

Email

procurement@kew.org