Regional Brand Strategy

Contract summary

Industry

• Business services: law, marketing, consulting, recruitment, printing and security - 79000000

Location of contract

West Midlands

Value of contract

£0 to £40,000

Procurement reference

2016-MB-Regional Brand Strategy

Published date

29 April 2016

Closing date

17 May 2016

Contract start date

23 May 2016

Contract end date

31 August 2016

Contract type

Service contract

Procedure type

Open procedure

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

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Description

Marketing Birmingham is the area's strategic marketing partnership, which focuses on three business areas (i) investment, (ii) the visitor economy and (iii) strategic marketing.

The company is funded by the public and private sectors, and acts as an economic development and promotions agency undertaking long term Service Level Agreement contracts. Clients' examples include: Birmingham City Council; the European Regional Development Fund (ERDF); Finance Birmingham and Greater Birmingham and Solihull Local Enterprise Partnership.

Alongside this, Marketing Birmingham also is commissioned on a project by project basis by clients across the Midlands areas. These can range between consumer and business activity, across sectors and geographic markets - regional, domestic and international, with more focus on the latter two territories.

For more information please visit - www.marketingbirmingham.com

In 2015, Marketing Birmingham was commissioned by Greater Birmingham and Solihull Local Enterprise Partnership (GBSLEP) to develop a regional strategy to strengthen the area's reputation and positioning across global markets.

The project was established on the basis that regions around the world are competing for investment, visitors, talent and positive media attention - and that the Greater Birmingham, and the wider West Midlands region, needs to stand out in this crowded and competitive global environment.

The aim of this project is to appoint a supplier to further develop the competitive position 'Make Your Mark', in particular the creative application of the concept, and to develop resources for implementation. The brief includes;

1) Visualise the brand - to provide consistency of application that allows sufficient flexibility for use across the West Midlands Combined Authority geography, and that will resonate with a wide base of people and sectors; and

2) Develop brand tools - that will support with both adoption and implementation, and will also facilitate regional engagement, which has been the foundations of this project to-date.

Please refer to the tender brief for full requirements, process and timescales. To access the full tender brief, all suppliers MUST visit the Marketing Birmingham e-Procurement system to register interest and submit a tender bid.

e-Procurement https://in-tendhost.co.uk/marketingbirmingham/aspx/Home

Please note the deadline for full submission as outlined in the attached brief is no later than 12:00 noon BST on Tuesday 17th May 2016 via the e-Procurement system, and by 17:00 BST on Wednesday 18th May 2016 for a hard copy of the tender.

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More information

Additional text

To access the tender brief all suppliers MUST visit the Marketing Birmingham e-Procurement system.

https://in-tendhost.co.uk/marketingbirmingham/aspx/Home

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Award information

Awarded date

10 June 2016

Contract start date

30 June 2016

Contract end date

30 September 2016

Total value of contract

£40,000

This contract was awarded to 1 supplier.

Heavenly Group Ltd

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About the buyer

Contact name

Marketing Birmingham Tender Team

Address

Baskerville House, Centenary Square
Broad Street
Birmingham, West Midlands
B1 2ND
England

Telephone

0121 202 5115

Email

marketingbirmingham@in-tend.co.uk

Website

www.marketingbirmingham.com/tenders (http://www.marketingbirmingham.com/tenders)