Published date: 25 January 2024

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 26 February 2024, 12pm

Contract summary

Industry

  • Business services: law, marketing, consulting, recruitment, printing and security - 79000000

  • Advertising and marketing services - 79340000

  • Marketing services - 79342000

    • Direct marketing services - 79342100

    • Marketing management consultancy services - 79413000

Location of contract

B4 6AT

Value of contract

£0 to £300,000

Procurement reference

IT-198-291-2024-WMGC-0255

Published date

25 January 2024

Closing date

26 February 2024

Closing time

12pm

Contract start date

1 April 2024

Contract end date

31 March 2025

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

On the back of the Birmingham 2022 Commonwealth Games and the Business & Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands - the West Midlands Growth Company's business plan for July 2023 - March 25 - sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:
The strategic objectives for the visitor economy through the Global West Midlands programme are to:
o Enhance the profile & reputation of the region
o Create & sustain vibrant destinations
The appointed supplier(s) will take on the role of West Midlands Growth Company's strategic partner and marketing agency to deliver campaigns and assets for Visitor Economy in the following LOTs;
o Domestic marketing campaign (LOT 1)
o International marketing campaign (LOT 2)
o Assets and collateral (LOT 3)
which will result in increased awareness of the region's diverse tourism offer and destinations, increasing positive sentiment towards the region, and ultimately the consideration to visit.

More information

Links

Additional text

Is a Recurrent Procurement Type? : No

About the buyer

Contact name

Zoe Middleton

Address

20 Colmore Circus
Birmingham
West Midlands
B4 6AT
United Kingdom

Telephone

07483078415

Email

zoe.middleton@wmgrowth.com