Published date: 1 December 2021
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Printed matter and related products - 22000000
World wide web (www) site design services - 72413000
Advertising and marketing services - 79340000
Marketing services - 79342000
Location of contract
W1T 1LN
Value of contract
£0 to £160,000
Procurement reference
IT-190-297-2021/260 - AWARD
Published date
1 December 2021
Closing date
30 July 2021
Closing time
12pm
Contract start date
23 August 2021
Contract end date
30 September 2022
Contract type
Service contract
Procedure type
Open procedure
Any interested supplier may submit a tender in response to an opportunity notice.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
The UK Global Screen Fund is a one year pilot fund designed to boost international development and distribution opportunities for the UK's independent screen sector.
The new £7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies and deepening international relationships.
A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK.
The purpose of this contract is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector.
The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with B2B and consumer audiences to powerfully sell and promote UK content internationally.
We require a creative agency to execute the new UK Global Screen brand strategy, using the brand book and toolkit to develop and deliver a full suite of creative assets to engage audiences across key international territories. These assets will activate the multi-channel UK Global Screen promotional campaign across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector.
A key deliverable will be the development of a new UK Global Screen digital platform, introducing a brand new website to aggregate UK talent and showcase the power of the UK screen sector. This will include international promotion of key UK titles and talent plus online resources and assets to highlight UK companies and content.
Award information
Awarded date
13 August 2021
Contract start date
23 August 2021
Contract end date
30 September 2022
Total value of contract
£132,860
This contract was awarded to 1 supplier.
Ideas by Music Limited
Address
c/o Jackson Stephen LLP, James House Stonecross Business Park, Yew Tree Way, Warrington, United Kingdom, WA3 3JD
Reference
None
Supplier is SME?
No
Supplier is VCSE?
No
About the buyer
Contact name
Stephen Adams
Address
BFI
21 Stephen Street
London
W1T 1LN
United Kingdom
Telephone
02079574849
Share this notice
Closing: 30 July 2021, 12pm