Published date: 28 February 2019

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 16 August 2018

Contract summary

Industry

  • IT services: consulting, software development, Internet and support - 72000000

Location of contract

Any region

Value of contract

£600,000

Procurement reference

tender_171217/748769

Published date

28 February 2019

Closing date

16 August 2018

Contract start date

1 October 2018

Contract end date

30 September 2022

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The BBC uses Digital Participatory Experiences, such as quizzes or personality tests, to engage with our audience. These come in many formats.The BBC has licensed a product that will enable the continuation of these participatory experiences. The requirement is a Framework Agreement and we have appointed a single supplier to the Framework.

Participatory experiences are fundamental to our content offering across Children's, Sport, News and BBC
Three to help better engage our audience and build a deeper relationship through participation.
In children's, these experiences are one of the most popular content types (second only to games), so any gap
in production of these may result in a reduction in reach and retention of our youngest audience.
Children's also has a long-term ambition for participatory experiences, that is closely aligned to the BBC's vision
for a more personal, participatory BBC:
- to attribute participatory experience engagement and results to signed-in users,
- to reward participatory experience achievements and surface results in leaderboards/profiles,
- to enable improved discovery of age- and ability-appropriate participatory experiences.
The BBC products mentioned above vary in the amount of traffic they receive and the volume of participatory
experiences they publish. Estimated typical figures are shown below. These figures are expected to increase
over the lifetime of the contract.
BBC Product: New participatory experiences published per week: Impressions per week (all participatory
experiences)
Children's: 25 to 30 : 550 000 to 700 000.
Sport: 5 to 10: 750 000 to 900 000.
News: 5 to 10: 975 000 to 1 125 000.
BBC Three: 20 to 25: 55 000 to 250 000.
The estimated duration in this notice is 600 000 GBP, however this is based on a full term of 4 years and an
expansion of the current impressions and BBC Products.

More information

Previous notice about this procurement

Digital Participatory Experiences

  • Opportunity
  • Published 18 July 2018

Award information

Awarded date

6 February 2019

Contract start date

1 October 2018

Contract end date

30 September 2022

Total value of contract

£600,000

This contract was awarded to 1 supplier.

Riddle Technologies AG

Address

HRB 104331, Saarbrücken, Germany

Reference

None

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

ecm_17705

About the buyer

Address

Broadcasting House, Portland Place
London
W1A 1AA
England

Email

rebecca.chisholm@bbc.co.uk