Published date: 1 March 2024

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 9 April 2024, 12pm

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

CV3 4PE

Value of contract

£1,000,000 to £2,000,000

Procurement reference

CF-0251400D8d000003VQwdEAG

Published date

1 March 2024

Closing date

9 April 2024

Closing time

12pm

Contract start date

3 June 2024

Contract end date

2 June 2028

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

AHDB intend to procure a Contract to a successful Supplier for the provision PR and Marketing services on behalf of AHDB (principally covering beef, lamb and pork, but also dairy products to a lesser extent) across Asia.
The successful supplier/agency will be required to have the expertise and experience to identify the right priority markets and market segments, along with the ability to devise the best local strategy to achieve effective market growth in Asia. The successful supplier/agency must also have the language ability to converse in key target markets across Asia, as well as ensuring value for money for levy payers is provided.
The Contract is expected to commence on 3rd June 2024. The initial Contract duration is for 2 years with the option to extend (1+1) via single fixed terms.
The procurement documents are available for unrestricted and full direct access, free of charge, at https://defra-family.force.com/s/Welcome Any questions, requests to participate or tender submissions must be submitted electronically via this portal.

About the buyer

Contact name

Sarah Waters

Address

Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
UK

Email

sarah.waters@ahdb.org.uk