Published date: 1 July 2024

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 5 March 2024, 12pm

Contract summary

Industry

  • Software package and information systems - 48000000

  • Industry specific software package - 48100000

  • IT services: consulting, software development, Internet and support - 72000000

Location of contract

RG6 6UR

Value of contract

£500,000 to £1,000,000

Procurement reference

IT-53-1844-UOR-IT-24-030 - AWARD

Published date

1 July 2024

Closing date

5 March 2024

Closing time

12pm

Contract start date

22 April 2024

Contract end date

21 April 2025

Contract type

Service contract

Procedure type

Restricted procedure

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The University is seeking a supplier who will build and re-implement a new version of our current CRM solution using Microsoft Dynamics that meets the requirements of the Global Recruitment & Admissions ("GR&A") team he primary focus of this paper is on the current GR&A use of the MS Dynamics CRM system. The initiative is to simplify what is a complicated working environment which is not helped by the current configuration and associated business processes within the MS Dynamics system.
The MS Dynamics CRM system in use by GR&A is the only system available for the recording, management and reporting of a significant volume of pre-application activity with prospective students. As a Tier 1 business-critical system, it supports all facets of university student recruitment and outreach. From application onwards, enquiries are still managed in the CRM system, however the application process and student record management is achieved with a different system, that is integrated into the CRM.
It is the critical data repository and communication tool that enables the management of all pre-application activity; including handling enquiries, prospectus requests, event record management (both in person and digital), Clearing interest, and enabling proactive and continued engagement with potential students through scheduled and personalised marketing email communications, all designed to ensure Reading is seen as a desirable University destination and drive applications across all levels of study, from UK and overseas students.
As a master record of all pre-application activity, the Microsoft Dynamics CRM system is also a critical tool in measuring the impact of our recruitment efforts, most notably through the integration with our system containing application data to show return on investment through the resulting recruitment pipeline.
Over a 15-month cycle, team members from GR&A manage engagement with 45,000-50,000 leads (prospective students) within the CRM system, across Undergraduate, Postgraduate (Teaching and Research), International Foundation and Pre-sessional programmes. In addition, the CRM system is also critical for supporting longer term engagement with students looking for entry in future years, recording initiatives committed to as part of our Access and Participation plan and communicating with parents and other stakeholders in the University application journey, such as teachers and international agents.

Award information

Awarded date

27 June 2024

Contract start date

22 April 2024

Contract end date

21 April 2025

Total value of contract

£0

This contract was awarded to 1 supplier.

TTEC Consulting (UK) Limited

Address

6 Braid Court, Lawford Road, Chiswick, London, London, United Kingdom, W4 3HS

Reference

None

About the buyer

Contact name

Aarti Knight

Address

UoR
UoR
UoR
RG6 6UR
United Kingdom

Telephone

+44 118 378 6936

Email

aarti.knight@reading.ac.uk