Published date: 3 March 2025

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 27 February 2025, 12pm

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

United Kingdom

Value of contract

£840,000 to £850,000

Procurement reference

STA10206

Published date

3 March 2025

Closing date

27 February 2025

Closing time

12pm

Contract start date

1 April 2025

Contract end date

31 March 2026

Contract type

Service contract

Procedure type

Negotiated procedure without prior publication (above threshold)

The opportunity was not advertised, because for example only one supplier is capable of delivering the requirement, or due to extreme urgency brought about by unforeseen events.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online. Historically and for 2025-2026 areas that AHDB will be purchasing:
include: > Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion> Digital promotion
mechanics (banners, featured product space, digital ads)> retailer magazine advertorials> On pack stickers.
There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house teams.

Award information

Awarded date

28 February 2025

Contract start date

1 April 2025

Contract end date

31 March 2026

Total value of contract

£850,000

This contract was awarded to 1 supplier.

Morrisons, Tesco, ASDA, Sainsburys, Waitrose, Co-op, Aldi, Lidl,

Address

UK

Reference

No reference - other

Value of contract

£850,000

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Procurement Team

Address

AHDB, Middlemarch Business Park
Siskin Parkway East
Coventry
CV3 4PE
England

Email

procurement@ahdb.org.uk