ES/DIO TEPs Campaign

Contract summary

Industry

• Advertising campaign services - 79341400

Location of contract

Scotland

Value of contract

£430,000

Procurement reference

tender_315208/1100235

Published date

23 August 2022

Closing date

2 May 2022

Closing time

12pm

Contract start date

3 May 2022

Contract end date

3 May 2022

Contract type

Service contract

Procedure type

Call-off from a framework agreement

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

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Description

- Develop and implement hyper-local behavioural change campaigns (in line with the GCS behavioural change and COM-B models) that result in a reduction in the number of incursions (individuals stray-ing into restricted areas), and near-miss incursions, on the UK De-fence Training Estate and Overseas Training Estate, thus reducing the liability risk to the MOD, reducing the instances of training be-ing interrupted or stopped, and reducing the individual health, safety and well-being risk(s) to members of the public.

- For locations in the East of England (Donna Nook and Holbeach) the issue is not incursions - it is removal of ordnance by the public. This campaign will have a different call to action and specific ob-jective to the others, but the core objective will remain the same, in terms of preventing injury or loss of life.

- Increase the public's awareness of safety concerns when accessing the estate, specifically increasing the number or people who associ-ate higher levels of risk/danger when on the estate. This will be set against new and existing response rates conducted via research with targets agreed with the Provider.

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Award information

Awarded date

2 May 2022

Contract start date

3 May 2022

Contract end date

3 May 2022

Total value of contract

£430,000

This contract was awarded to 1 supplier.

23 RED

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About the buyer

Address

65 Brown Street, Glasgow
Glasgow
G2 8EX
England

Email

stephen.armour100@mod.gov.uk