Published date: 18 January 2021

Last edited date: 18 January 2021

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 17 February 2021, 12pm

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

ST5 5BG

Value of contract

£1,000,000

Procurement reference

KU/288/LS/CD/2020

Published date

18 January 2021

Closing date

17 February 2021

Closing time

12pm

Contract start date

1 August 2021

Contract end date

30 September 2022

Contract type

Service contract

Procedure type

Restricted procedure (above threshold)

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

Keele University wishes to appoint an agency that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, the application funnel and the conversion activities required to meet challenging targets. It is important that this agency can provide sector insights and demonstrate an understanding of what is innovative in the marketplace and across other complex sectors.

The University wishes to understand potential approaches to delivering Campaign Consultancy to support and implement the campaigns, in order to meet institutional strategic objectives. They will design, develop and deliver, optimise and evaluate an integrated institutional marketing and recruitment campaign initially for 2022/23 entry then continuing for 2023/24 entry etc. as the years progress.

Campaigns will be required to generate leads, applicants and enrolled students across Home and International markets for all course levels.

More information

Links

Additional text

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/universityofkeele/aspx/Home

Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/universityofkeele/aspx/Home



Is a Recurrent Procurement Type? : No

About the buyer

Contact name

Linda Sutton

Address

Keele
Staffordshire
West Midlands
ST5 5BG
United Kingdom

Telephone

01782 734327

Email

l.sutton@keele.ac.uk