Published date: 24 August 2020

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 23 September 2020, 12pm

Contract summary

Industry

  • Public relations services - 79416000

Location of contract

B12ND

Value of contract

£0 to £832,500

Procurement reference

WMGC

Published date

24 August 2020

Closing date

23 September 2020

Closing time

12pm

Contract start date

24 December 2020

Contract end date

23 December 2023

Contract type

Service contract

Procedure type

Restricted procedure (above threshold)

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

PLEASE NOTE: All documents, apart from the Non-Disclosure Agreement (NDA), contained on the procurement portal, are password protected. A signed NDA is required to be submitted by the Tenderer and their sub-contracted suppliers, BEFORE access to the documents are granted. Please review and sign the NDA and send to NDAreturns@wmgrowth.com to obtain the password to access the documents.

The West Midlands Growth Company require suppliers to generate media coverage (both digital/influencer and traditional media).

Lot 1 - The Business & Tourism programme aims to drive long-term economic benefits by boosting the West Midlands' and UK's global reputation as a world-class destination for trade, investment and tourism. These economic benefits will be achieved by enhancing perceptions of the UK and West Midlands, and strengthening the UK's relationship with other nations.
The winning supplier will generate business and trade media coverage (both digital and traditional media) that will raise awareness and improve perceptions of the UK and West Midlands. For Lot 1, these outputs must focus on securing high-quality business media coverage and influencer engagement to help generate investment and trade opportunities in the following markets: India, Australia, Canada, Singapore, Malaysia, UK.
Activity is expected to cover:
• Ongoing media relations to generate coverage promoting trade and investment
• 15 mini proactive milestone campaigns
• Hosting media and influencer visits
• Press office support
• Project management and client liaison
• Evaluation, including monitoring of budget and KPIs
• Creation of media assets and content where required

Lot 2 - The Business & Tourism programme aims to drive long-term economic benefits by boosting the West Midlands' and UK's global reputation as a world-class destination for trade, investment and tourism. These economic benefits will be achieved by enhancing perceptions of the UK and West Midlands, and strengthening the UK's relationship with other nations.
The winning supplier will generate travel, tourism and cultural media coverage (both digital and traditional media) that will raise awareness and improve perceptions of the UK and West Midlands in the leisure tourism, cultural tourism and business tourism sectors. For Lot 2, these outputs must focus on securing high-quality consumer and trade media coverage, and influencer engagement, to help generate tourism opportunities in the following markets: India, Australia, Canada, UK.
Activity is expected to cover:
• Ongoing media relations to generate coverage promoting tourism and culture
• 15 mini proactive milestone campaigns
• Hosting media and influencer visits
• Cultural and arts international campaign
• Press office support
• Creation of media assets and content where required
• Project management and client liaison
• Evaluation, including monitoring of budget and KPIs

More information

Links

Additional text

https://in-tendhost.co.uk/wmgrowth/aspx/Home

PLEASE NOTE: All documents, apart from the Non-Disclosure Agreement (NDA), contained on the procurement portal, are password protected. A signed NDA is required to be submitted by the Tenderer and their sub-contracted suppliers, BEFORE access to the documents are granted. Please review and sign the NDA and send to NDAreturns@wmgrowth.com to obtain the password to access the documents

About the buyer

Address

Baskerville House
2 Centenary Square
Birmingham
B1 2ND
England

Email

paul.jones@wmgrowth.com

Website

https://wmgrowth.com/