Published date: 3 October 2017

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 31 July 2017

Contract summary

Industry

  • Research and development consultancy services - 73200000

  • Market and economic research; polling and statistics - 79300000

Location of contract

London

Value of contract

£2,500,000

Procurement reference

UK SBS FWMRCR17071BEIS - Campaign Market Research

Published date

3 October 2017

Closing date

31 July 2017

Contract start date

10 August 2017

Contract end date

9 August 2019

Contract type

Service contract

Procedure type

Other: Market Research Framework

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The Department and its partners have a major role to play in delivering thegovernment's priorities which include:
• Building our Industrial Strategy
• Maximising investment and bolstering the UK's interests
• Promoting competitive markets and responsible business practices
• Ensuring the UK has a reliable and low cost clean energy system
The aim of this brief is to recruit a single market research agency to be able to work across a range of communications and emerging future campaigns managed by BEIS and itspartners. The requirement is for an agency that can deliver a broad range of research techniques to enable us to gather insight on our audiences and to measure the impact of our communications.
Typical research requirements would be general public/business surveys to provide insight into attitudes/understanding; creative content and message testing; and campaign tracking research. Key target audiences for our communications include businesses and workers, as well as individuals as consumers. Previous needs have centered around evaluating campaigns to raise awareness of workers' rights, amongst both employers and employees, for particular workplace legislation e.g. National Minimum Wage, National LivingWage, Flexible Working, Shared Parental Leave, and message testing relating to the Industrial Strategy.
In addition to specific campaign-related activity you should be aware that we may havea need to conduct research amongst key BEIS stakeholders to measure sentiment and understanding of BEIS and its policies.

Award information

Awarded date

14 August 2017

Contract start date

16 August 2017

Contract end date

9 August 2019

Total value of contract

£2,500,000

This contract was awarded to 1 supplier.

TNS UK Ltd (Trading as Kantar Public)

Address

TNS House, Westgate, London, W5 1UA

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Address

Polaris House
North Star Avenue
Swindon
SN2 1ET
England

Email

Research@uksbs.co.uk